Smart Brevity: Proven Framework for Communication That Cuts Through the Noise and Captures Attention
March 5 @ 12:00 pm – 1:00 pm PST

Join the PRSA Mid-Columbia and Puget Sound chapters for a webinar focused on “Smart Brevity: Proven Framework for Communication That Cuts Through the Noise and Captures Attention.”
The webinar takes place from noon – 1 p.m. PST on Thursday, March 5, online via Zoom.
We’re starting 2026 with a gift: our first webinar of the year is FREE. Live online only.
What you’ll take away:
- The brain science behind Smart Brevity and why it works
- How to apply the principles to your writing – with examples
- Templates and worksheets to use immediately
About the speaker
Phil Dufresne is lead editor and trainer at Axios HQ. He helps Fortune 500 leaders and communicators sharpen their messaging. He is a former CIA analyst and editor for the U.S. President’s Daily Brief.