Event details

Event name: How to Get Your Organization Named in AI Answers – Webinar
Date: October 8
Time: Noon – 1 p.m. PDT
Location: Online via Zoom

When someone asks ChatGPT, Gemini, or another AI tool a question about your industry, does your organization show up in the answer?

AI is quickly changing how people discover organizations, evaluate options, and decide which sources they trust. For public relations and communication professionals, being visible in traditional search results is no longer the whole picture. Organization also need to understand how they appear in AI-generated answers—and what they can do to improve that visibility.

Join the PRSA Mid-Columbia Chapter for “How to Get Your Organization Named in AI Answers,” an online webinar exploring how AI models find and surface information, what influences the organizations and sources they mention, and how communicators can build greater visibility and trust in an AI-driven information landscape.

What You’ll Learn

• How AI models learn, work, and surface answers—and why that matters for your organization’s communications strategy.
• How to help your organization get found in AI and increase the likelihood that it is accurately represented in AI-generated answers.
• How to move from awareness to trust in the AI awareness funnel, positioning your organization as a credible source that AI systems—and the people using them—can recognize and rely on.

Bonus: Free AI Recognition Assessment

Attendees will also receive a free AI Recognition Assessment for their organization, providing a snapshot of how their organization currently shows up in the AI landscape and opportunities to strengthen its visibility.

Speaker:

Dave Burnett
CEO of AOK Marketing; AI expert; PRSA ICON speaker

Questions?

Send us an email: mccprsa@gmail.com.